HOTEL MARKETING MANAGEMENT

As internationally experienced hoteliers, we know and understand the sophisticated global travelers and their expectations. Our hotel marketing strategies connect the vision and unique story of your hotel to the customer journey, contributing to and shaping the ultimate guest experience.

With our expertise, we look at the entire marketing and sales activities of a hotel or brand and streamline all efforts for best efficiency.

OUR MARKETING SERVICES

Our focus is on creating and executing successful marketing concepts and a unique guest experience, tailored to the hotel's story, heritage and the culture of the destination. Typically we work with local marketing agencies by giving marketing guidance and direction.

MARKETING MANAGEMENT

Managing all marketing efforts by streamlining communication and activities on all channels, to increase awareness and brand recognition for your hotel's unique story and concept, tailored to your target audience.

BRAND DEVELOPMENT

Every brand has its unique story. It is about creating a well-defined product, brand and service concept, on which we base the storytelling concept to clearly position your property or your brand. We work with the top agencies worldwide for exclusive branding.

SOCIAL MEDIA MARKETING

We liaise with the hotel's on-site team to define the brand-appropriate usage of the numerous social media channels, compile a solid content media stock, develope a social media plan, as well as schedule and execute postings.

SEO OPTIMIZATION

Utilizing analytical and testing tools to assess the website's technical functionality, we can provide advice and support on competitor performance, keywords, SEO friendly content and a solid link organization.

SEA MANAGEMENT

Delivering relevant hotel information through ads to your target audience when they are looking for it and at the same time maintaining cost is the art of mastering Pay-Per-Click campaigns and Search Engine Advertising (SEA).

BLOG CREATION

One of the big contributors to your SEO ranking is your hotel's blog. We set up a unique blog linked to your brand.com site, fill it with generic yet specific blog content and thereby fuel website traffic.

VISUAL CONTENT

Our in-house creative team is producing photography, videos and graphics for over ten years. To enhance your online and offline marketing we can assist in creating a bespoke media stock and relevant materials.

ONLINE REPUTATION

We support senior management teams of hotels to generate real, outstanding guest reviews, reply appropriatly to online feedback and to support the overall Online Reputation Management with tested software solutions.

PUBLIC RELATIONS

Through our fostered PR partners in Europe and around the world, we have obtained coverage in esteemed print and online media, such as Conde Nast Traveler, Vogue, Harper's Bazaar, Forbes Magazine, National Geographic Magazine, Robb Report, Sports World Magazine, and AD.

GET IN TOUCH

THE GUEST JOURNAL: Online review generating

Pen-written thank-you notes were the 1.0 version of nowadays online review platforms, the guest book 2.0.

Linking public feedback to internally kept guest profiles marked the next advantage of technological progress.

Now we are introducing The Guest Journal where pro-active on-site quality management meets online rating and guest experience marketing. With this tested and re-fined way, upscale boutique hotels are able to gain more top-rated reviews online without any special deals for guests or hidden techniques.

Promote your guests to ambassadors for your hotel and generate bookings by guiding the experience and social media activities!

REQUEST DETAILS

CASE STUDY

Discover the success story of the Iconic Santorini, a luxury boutique hotel on the Greek island of Santorini, a popular touristic destination with a high density of hotels and guest houses. Consultants from the RVS network were directly involved with the renovation, a full re-branding and the re-opening after a change of ownership in 2014. Up to date, this unique 19-key propert is under their governance and management.

Remarkable guest ratings and global exposure have been achieved for this award-winning boutique hotel through the extensive knowledge of the hotel industry, the capabilities in defining and telling a property's unique story, and the close cooperation with the on-site operational team and our fostered PR partnerships around the world.